Patron Promotional Bus Case Study

We recently worked with an events production company to create this incredible, totally bespoke promotional tour bus. The fully immersive experience was themed around el Dia de Muerotos (the Day of the Dead) to create a VIP customer experience for guests to sample Patrons products and core brand valves. This was achieved by creating a themed lounge on the lower deck, complete with tables and chairs, a bespoke serving bar, mood lighting and extensive interior branding to create the immersive experience. Topped off with a sound system and live performances both on and off board the bus.

The exterior of the bus featured a striking full vinyl wrap plus an incredible LED light display with a stand out back-lit custom signs on each side of the bus. To top if off the upper deck was dressed with arches to support both decorations and additional LED lighting.

The bus toured around Central London providing for several passenger change overs to experience the engagement whilst also raising brand awareness.